OpenView Venture Partners

SAAS Benchmarks Microsite & Calculator

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About OpenView Venture Partners


OpenView is an expansion focused venture capital company that offers a platform of customer acquisition, customer success, corporate development, product monetization and talent acquisition. Based in Boston, and focused on software companies, PLG or Product Led Growth is a key strategic go-to-market strategy that OpenView is fully supportive of and follows for success.

How GoingClear Helped

OpenView was in need of a creative and digital way to communicate their annual 2019 SAAS benchmarks that was both interactive and engaging. In addition to the microsite or main landing page displaying the results in various charts, graphs and different design elements with animated effects, also part of this project was to design/develop an interactive calculator/explorer. For this calculator/explorer, we took real data from respondents and brought it to life through a web page with filters and different views which allowed their target users to interact with the data to see how they stack up against their peers. It was an exciting project working within the familiar venture capital industry again as well as having the opportunity to create something that will help SAAS companies grow through the analysis and interactivity of OpenView’s fantastic report & data!