As a Boston-based business taking its initial steps into 2021 and being faced with the economic uncertainty that lies ahead, one of the last things on your mind is whether or not you should be considering a rebrand. But let’s...

A quick guide to helping you choose between a freelancer and digital agency on your digital project So you have a business and need someone to help with web design and development. Maybe you’re launching a new business. Or, it...

If anything has remained consistent in the web design industry over the previous ten years, it’s that technological innovation has forced best practices to evolve and shift. Every few years are marked by extreme visual and user interface paradigm shifts,...

As important as your brick-and-mortar offices or storefront might be, your website plays just as important a role in establishing the legitimacy and image of your brand on the Internet. Oftentimes, visitors will never set foot inside your physical office...

In the past, sales and marketing strategies were built around the hard sell, the demo, the in-your-face sales tactics that we as consumers often try to avoid today as we navigate our daily lives. Modern marketing efforts focus more on...

With operators in every industry seeking to maximize the efficiency of all business processes, agile methods and project management philosophies have become extremely popular over the last several years. From manufacturing to software engineering, every industry has been impacted by...

Emerging out of a need for personal website publishing systems that go back as far as 2001, WordPress is one of the most powerful and most popular open-source platforms in use for publishing websites available to users today. How popular?...

If you ask multiple people what makes one website more successful than another one, the number of answers you get might be the same as the number of individuals you ask. Although that’s a possibility, two things are often cited...

The online world is nothing short of a jungle. There are countless  businesses, all trying to elbow each other out of the way as they compete for the attention of a massive, but shared, audience. It’s tough to get an...

When you’ve invested blood, sweat, and tears into website design, you want it to perform on every level. A well-designed website should serve as a bridge between you and your audience – one that guides them along the customer journey...