In the past, sales and marketing strategies were built around the hard sell, the demo, the in-your-face sales tactics that we as consumers often try to avoid today as we navigate our daily lives. Modern marketing efforts focus more on...

Emerging out of a need for personal website publishing systems that go back as far as 2001, WordPress is one of the most powerful and most popular open-source platforms in use for publishing websites available to users today. How popular?...

If you ask multiple people what makes one website more successful than another one, the number of answers you get might be the same as the number of individuals you ask. Although that’s a possibility, two things are often cited...

The online world is nothing short of a jungle. There are countless  businesses, all trying to elbow each other out of the way as they compete for the attention of a massive, but shared, audience. It’s tough to get an...

When you’ve invested blood, sweat, and tears into website design, you want it to perform on every level. A well-designed website should serve as a bridge between you and your audience – one that guides them along the customer journey...

In the world of business, the end goal is to connect with your target market and make a profit. Your business isn’t going to get far without a nice profit margin to keep in moving. So, you’re always looking for...

It really doesn’t matter if you’re a brand new business launching a website for the very first time, or a long-standing, “seasoned” business who has decided to build their presence online with a sparkling, new site – building and launching...

When you finally set to work building your business website, you soon realize there’s so much to consider. Of course, you want to create a site with aesthetic appeal and smooth, seamless architecture but there are other details that are...

A well designed website should serve as a pillar for your business online. Your website has the daunting task of introducing new visitors to your brand, delivering your message and values, and fueling movement along your sales funnel. This is...

Branding and marketing your business are a bit of a numbers game. Do the right thing, at the right time, and you’re going to see results that are measurable by numbers. Analytics and specific metrics like ROI and profit margins...