A well designed website should serve as a pillar for your business online. Your website has the daunting task of introducing new visitors to your brand, delivering your message and values, and fueling movement along your sales funnel. This is...

Branding and marketing your business are a bit of a numbers game. Do the right thing, at the right time, and you’re going to see results that are measurable by numbers. Analytics and specific metrics like ROI and profit margins...

Starting a business today isn’t like it was to start one just 10 – 15 years ago. In days gone by, entrepreneurs often started a business by finding a storefront and spending money to market and advertise their location. Now,...

Do you know how long 50 milliseconds is? Fifty milliseconds is the equivalent of 0.05 seconds. Why is that number important? It’s meaningful because that’s how long a website has to make an impression on a visitor. Just like a...

So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built,...

Whether you work in WordPress development exclusively or you use other platforms for website development, it’s essential for you to be intimately familiar with the customer journey. Why is that the case? Because understanding the customer journey can enable you...