Get Better Leads Through Inbound Marketing
What you can expect from this guide:
As a Gold certified Boston inbound marketing agency, we enjoy working with our clients to integrate and optimize an inbound approach to assist their marketing and sales goals. For companies that are newer to inbound marketing, consider it to be a transparent, calculated, collective, focused, KPI and goal driven way to win new business whether it is a brand new customer or repeat business. With access to your CRM, we can tie our marketing campaigns back to specific revenue creation which also makes Inbound a win-win. And for those already familiar with inbound marketing or understand the nature of all its moving parts and need a hand, we are here to help with that too!
One of the most important elements when it comes to an Inbound marketing campaign is having close access to all things website, from web forms and tracking codes to continual optimization, call to actions, blogging, landing pages and more. With a local in-house Boston team that can move all parts of your digital growth forward, we enjoy delivering success on any inbound marketing strategy we develop and implement.
At GoingClear Interactive, we also want to make sure we are bringing you the most qualified leads possible through an inbound marketing strategy. That’s one thing our Boston inbound marketing agency specializes in. If you aren’t too familiar with inbound marketing techniques or are newer to this type of marketing, GoingClear can lead the way to show you what success looks like through a more holistic approach.
Not only is our agency just focused on leads, but paving a path towards other goals your company or business may have. Inbound marketing is so much more than just having your vision set on bringing in more sales and lower funnel conversions. At GoingClear, we make sure to align your business goals within all your content. Whether you have a blog, search engine optimized (SEO) website text, social campaigns, or any other digital content, our specialists make sure they all aligned with one another. Without this constant content throughout your brand, it can be a challenge to implement a fully successful strategy. That’s why we like to implement a uniform look throughout your online presence for maximum success.
Whether you already have a marketing strategy in place or are starting a brand new strategy, we always adjust our methods from the start. If your current strategy isn’t working out the way you expected, GoingClear Interactive will do a full audit of your content to see what we change or optimize. If you have a new online presence, our marketing specialists will jump in to create, execute and continually optimize a strategy that works for your business model.
No matter how big or small your business may be, our local Boston inbound marketing agency can help. We are able to create custom schedules to go over specific requests or just a quick update in general. Although we’re located in the city, we aren’t tied down to the area. We work remotely with clients all around the United States. Whether you’re located in Boston or on the coast of California, we succeed in making the most out of your time.
If you want to learn more about our inbound marketing services, fill out a form on this page. We’re happy to answer any questions or concerns your business might be facing. We also offer an in-depth blog post, What Is Inbound Marketing? 10 Things You Should Know, if you want to read more about this type of marketing first! You might be interested in learning about the differences between content marketing and inbound marketing. Don’t worry, we have a blog post for that too! Read up on our How Does Content Marketing Compare to Inbound Marketing? post too!
What We Offer
When you partner with our Boston inbound marketing agency, you can take advantage of all our techniques.
At GoingClear Interactive, we first and foremost offer account audits. When we audit an account, we investigate your online presence to gain insight on what’s most important to you. We take a deeper dive into your current strategy, which can include your campaigns, SEO website text, blogs and blog posts, and social media accounts. Although those are some of the major types of content we come across in inbound marketing, it’s not limited to that. We make sure we review all your current online content and align it to a strategy that matches your business goals and model.
Strategy and Plans
We also offer strategies and plans to implement throughout your online presence. As your inbound marketing partner, we want to make sure we have the best plan for you and your company.
Strategy includes coming up with a plan that best fits what you want for your business. Do you want full time management of your inbound content? Or are you just looking for a quick game plan to get the ball rolling on something you want to promote? Whatever the circumstance may be, give us the power at our Boston inbound marketing agency to deliver you success.
Strategy also means knowing who your average customer is. At GoingClear Interactive, we specialize in creating buyer personas for your inbound marketing strategy. Buyer personas are basically a fictional representation of what your normal customer looks like. Through a series of questions we’ll ask you and your internal team at your company, we can grasp who exactly you’re selling to and create these characters to help us aim your content towards their intent. Once we can target these specific people even further, they will be even more likely to make a purchase or request your service once they reach your content.
If you’re curious about strategy still, follow us to our blog post, Inbound Marketing Strategy – A Boston Inbound Marketing Agency Point of View, to learn more.
One aspect of inbound marketing that’s different than the rest is relationship creation. With other forms of marketing, it’s harder to gain meaningful relations with your prospects or buyers. At GoingClear Interactive, we offer to create and maintain relationships with your clients. One way we implement this is by creating buyer personas. A buyer persona is basically a fictional representation of what your normal buyer looks like. We can create multiple buyer personas to really target your audience down to every detail. Usually one or two are created in our inbound marketing efforts. After we create a buyer persona, we can then build on creating a more personal relationship with certain buyers as well as targeting tailored content towards them. Learn more with our buyer persona blog here at What Is A Buyer Persona & Why Does Your Business Need Them?
Another way we create relationships is through the content we post. Inbound content is more detailed and personable. It’s less disruptive than other marketing strategies, which gives your prospects and customers the value they deserve in their buying journey. A buyer’s journey is another main aspect that really ties together all other key elements of an inbound marketing strategy. To read more about a buyer’s journey, follow us to our blog post, A Guide Through The Inbound Marketing Buyer’s Journey.
You may not think design is part of your inbound marketing plan. It’s actually an ample amount of it. At our Boston inbound marketing agency, we want to deliver you success not just through your content, but your design as well. We specialize in creating beautiful interactive websites that can catch the eye of not only potential buyers, but anyone who lands on it. If you already have a website but want to restructure it a little bit, GoingClear Interactive can give it a makeover.
If you are just starting up your company, we also offer logo design and brand name creation. Although inbound marketing does rely heavily on content, it’s also centralized around keeping your customers and prospects happy. By having a creative and modern logo and brand name, you are sure to attract and delight many buyers now and in the future.
To learn more about our website and design services, you can visit our website services to see how you can start amping up your site today.
Creating, implementing, and optimizing an inbound marketing plan is only some of what we offer. We also want to make sure we report back on the success we have brought you.
Depending on how big your inbound strategy is, we report on what’s being implemented throughout the different platforms. This could be reviewing your SEO content and what keywords or key phrases are bringing in the most traffic. It could also mean checking on your organic social posts to see how those are performing and what types of leads we have reeled in.
Within our reports we create at our Boston inbound marketing agency, we also offer recommendations going forward. If we see a way to gain more success going forward, we always make sure to bring it to your attention. This can mean tweaking current content or creating new content to attract new customers.
We are also able to send out custom reports to your team to review internally. We’re happy to jump on a conference call to review any reports you may want more insight on.
The GoingClear Approach
At GoingClear Interactive, we have many benefits to bring to the table. Primarily, when it comes to inbound marketing, we focus on auditing your current content throughout your digital presence, implementing a strategy, and optimizing that strategy to the fullest.
Auditing a brand is another specialty of ours. Not only do we audit accounts for inbound marketing, but this is the first step for many other marketing strategies. Auditing an account allows us to discover where your pain points are and where you see success. Since inbound marketing is a little different than other more traditional forms of marketing, we might ask you a few questions to get us started in the right direction. Some of these questions might include:
- What platforms do you currently utilize to get leads?
- What goals are you currently optimizing towards?
- Do you have certain content that is more important than others?
- Are there other digital platforms you want to start using?
After our marketing specialists get a good picture painted of what your business goals are, we can start to put together our findings to create a final strategy we would like to implement.
Although you might not think an audit is an important factor, we like to consider this more of an inspection or investigation of your current online content. It’s not something we require, but it is definitely recommended in order for our inbound marketing efforts to have a more successful outcome.
If your business is just getting started and doesn’t have any online presence, we are more than happy to get you on your feet. Our inbound marketing specialists will need to know what your company’s goals are and what direction you want to head going into the future. Depending on what type of industry you are in, different online platforms might be more beneficial for you. For example, we might suggest reworking your current website, posting organic content on social media platforms, taking advantage of a blog, or creating search engine optimized (SEO) content throughout your website.
Creating a strategy is a part of the inbound marketing plan that can take a few drafts to become perfect. In order to align with your business model and your goals, we want to make sure you agree with all the content we are about to create or optimize.
If you already have a strategy in place, we might suggest tweaking it for a few different reasons – to bring in more leads, to reach a more qualified audience and decrease your bounce rate, etc. Depending on what type of strategy you want to implement, we can work within your structure to bring you and your company the success you want.
Inbound marketing is also an ongoing process, so when creating a strategy, it’s important to keep in mind that we might make changes to it going forward. This could mean creating more content as your business grows or making minor changes to the content that is already live.
Just like any other type of marketing, it’s important to continue optimizing your content. Optimizations are an ongoing process for inbound marketing. When we first create your plan, we make sure to let you know what we implement at the time being as well as looking far into the future.
Of course you want your business to continue to grow, so we plan for the future and what optimizations might need to take place going forward. This might include tweaking current content we already posted, creating new content to keep up with your growing business, or utilizing new online platforms to reach more high quality leads.
Since there are so many digital platforms we can take advantage of, we always want to make sure we are showing on the right ones. Sometimes, optimizations can include taking content off a certain platform that isn’t performing well and putting more effort into the ones that are.
Clarify, Build, Grow
Our approach also includes clarity, building and growing our clients to their fullest potential. We help each and every one of our clients by implementing clear and results driven inbound marketing strategies and tactics.
The first step is to become synced with your brand’s mission and goals. We work with you and your internal team one on one to define an approach that can be measured and optimized towards success.
Secondly, we start to develop and build results-driven solutions for your inbound marketing plan. Your inbound marketing project is not complete until it moves through all levels of quality assurance and testing.
Lastly, we implement these inbound marketing tactics that deliver success. Success is measured through clear reporting and analysis with a focus on optimizing your content, SEO text, campaigns, and everything in between. From here, we can start to define your growth through our inbound marketing efforts.
Your Challenges = Our Solutions
You may be coming to us with some tough challenges you can’t seem to figure out within your marketing efforts. We work hard to understand our clients’ needs. We learn about your industry and we discover what’s currently working and improvements that can be made. At GoingClear Interactive, we listen, learn, and discover new ways in which we can help bring inbound marketing tactics to the table for you.
We are also a strategic and resourceful team. We can design and construct creative digital experiences and inbound marketing solutions for you. This is one way to keep you moving forward in your digital presence. We strongly believe that when we collaborate with our clients, our inbound strategy can be that much stronger.
Content Marketing Vs. Inbound Marketing
You also might be wondering why content marketing is so similar to inbound marketing. Content marketing and inbound marketing are similar in nature where they both rely heavily on content. Where they differ is that essentially, content marketing is just one piece of inbound marketing. Content marketing alone cannot take full advantage of what a total inbound marketing approach has to offer where there is technology, SEO, marketing automation and more that go into a successful inbound marketing strategy. At GoingClear Interactive, we make sure the content that we integrate throughout your online presence is only one section of your strategy. The rest of your inbound marketing plan is always a work in progress and always becoming better with time.
Want to learn more about the similarities and differences between the two? We have an in-depth blog post titled Inbound vs. Outbound Marketing – 8 Things You Should Know that can teach you even more.
Benefits of Utilizing Inbound Marketing
Reach More People
As GoingClear Interactive as your inbound marketing partner, we make sure we reach a broad audience that is qualified for your industry. What we mean by this is that other types of marketing can reach a lot of people but they might not be interested in the service or product. With inbound marketing, we make sure to reach a wide, qualified audience that can bring in lower funnel conversions for your business.
Inbound marketing also allows you to display your content on multiple, diverse platforms. This includes your own website and blog, search engines, social media sites such as Facebook, Twitter, and LinkedIn, and other types of websites. Inbound marketing has a lot more variety in platforms than other marketing strategies. See below for a more detailed view on the different types of ways you can post content.
Facebook is great because you can pick and choose your audiences. It’s more complex than other social media platforms when it comes to businesses. Your business page on Facebook can also be very detailed and include content that you wouldn’t be able to publish on other social sites.
Twitter is another place where you can post content for your audiences. Although it’s more broad than other social sites, you can tailor your content to match your audience’s intent. Within a few words, you are able to capture
LinkedIn is also broad in a sense, but definitely more complex when it comes to creating your custom audiences. If you are more of a B2B business, you can greatly benefit from LinkedIn. By taking advantage of its customizable options when creating campaigns and content, you are guaranteed to capture leads.
At GoingClear Interactive, your Boston inbound marketing agency, we specialize in not just the major social media channels, but all of them. We can be your partner along the way to success for your company by enhancing your social presence.
Email campaigns and email nurturing can help bring back repeat customers as well as trying to capture the attention of prospects who might have taken interest in your brand but never took action. At GoingClear Interactive, we can send out email campaigns to help your clients understand the value they bring for you and your brand.
This is a big part of your inbound marketing strategy. Once you are satisfied with your website, the content within it has to match your buyer’s intent. We create SEO (search engine optimized) content that can take the place of some of the website’s internal pages. If you want to promote a certain product or specific service, we’re also glad to write up content and focus on a specific keyword or key phrase to get you the volume of traffic you need to see in order to define success.
Keywords and key phrases are very important when it comes to SEO content, so we always want to confirm which words/phrases you want to focus your content around. Keywords are used to rank websites and their internal pages on a search engine. For example, if someone is searching for “best mens haircuts in Boston,” we want to be sure to use that phrase throughout the SEO text we are creating. You can also rank for more than one keyword or phrase. After we publish your content, we are able to report back on what exactly you are ranking for on the organic web results page.
Blog posts are also an important part of keeping your website active. We can create a blog post (or multiple blog posts) throughout the month to keep your brand active and relevant on the digital platform.
Our blog posts are approximately 1,000 words in length, but if you have a heavier topic you want to write about, we can create a post that is over 1,000 words. A blog post will usually focus on one thing, so we don’t recommend writing about a few different products or services within your blog. But rather, we can create 2 or 3 blog posts to segment your services or products accordingly. This is more user friendly, making it easier to navigate your content.
Running PPC, or pay-per-click ads, can also help attract and convert the right type of prospective buyers. As part of an inbound marketing strategy, pay-per-click isn’t required, but definitely adds a boost to your inbound methods. By running targeted ads on search engines, most likely Google or Bing, you can aim directly at your type of buyers.
When a person is searching for something on the web, PPC gives you the advantage of being at the top of the SERP (search engine results page). It also is a favorable strategy within inbound marketing because the content can easily be adjusted and updated within minutes. It’s also one of the cheaper methods for paid advertising and doesn’t have a maximum or minimum spend amount.
If you want to learn more about PPC and how our Boston inbound marketing agency can take care of your paid search ads, visit our Boston PPC company page.
Make Customers Happy
More traditional types of marketing can be pushy, annoying, and irrelevant to the average buyer. With an inbound marketing strategy in place, you can reach a highly qualified audience more quickly than your average marketing efforts. Inbound marketing allows you to tailor your content to match your buyer’s intent. They will be more likely to become a customer, as well as keeping them happy with the content they come across on all those different platforms.
Inbound marketing is also beneficial because of the way you can write your content. It’s more detailed and passionate compared to other forms of marketing where the content is very short worded and straightforward. Although that’s not a bad thing, we believe the more detailed your content is towards your services or products, the stronger it will be.
Just like any type of marketing, you can set goals. You and your team can choose as many goals as you want. We just want to know how your company defines success. GoingClear Interactive can grow your business through inbound marketing right before your eyes when we align with your goal settings.
Your company can also benefit from partnering with us because we can set goals for you if they are unclear right now. Sometimes you might not even have goals you are working towards and that’s okay. At GoingClear Interactive, we like to set a standard for your business or company. With certain goals set in stone, such as getting higher quality leads, an increase in phone calls or form fills, or even an increase in ROI, our Boston inbound marketing agency can strive to exceed those objectives.
Inbound marketing expenses can fluctuate depending on how much content you want to create or optimize. It also depends on how aggressively you want to attract leads into your funnel. If you’re a small business, cost can be relatively cheap because you will only need certain content to be published. Even if you are a bigger company, costs can be cut down using inbound marketing techniques because our inbound marketing agency can focus on certain pieces you might find more beneficial for your company.
If you have a bigger budget to work with, our Boston inbound marketing agency can create more blog posts, more SEO text, more campaigns, and so forth. We also can monitor performance and optimize content throughout the month to make sure our strategy is hitting maximum success.
How does GoingClear Interactive Help Companies with Inbound Marketing?
To stay focused on the marketing side of inbound, getting website traffic and converting those prospects into leads for sales teams to follow up on and close is where we typically spend the most time. From lead generation and a multi-channel strategy of attracting strangers to your website or channels and then nurturing them through call to actions, marketing automation, lead forms, content offers, digital products or web apps and other value-driven buyers journey assisting elements, we develop and integrate all of these different pieces to an inbound marketing campaign.
If you want to read more about how you can benefit from Inbound marketing, read our blog post, 8 Benefits of Inbound Marketing – Our Boston Inbound Marketing Agency POV. We also want to keep you updated on how an inbound marketing strategy’s pieces work together. Follow us to our blog post, Inbound Marketing Statistics – 4 Facts You Need To Know to learn more.
Our Boston Inbound Marketing Agency's Case Studies
At GoingClear Interactive, we have helped over hundreds of businesses, big and small, reach success. Since 2001, we have defined success through the amount of web lead conversions we have brought in, the amount of traffic generated to their site, and the amount of organic search traffic. With 80+ years of combined experience under our belts, we have completed more than 1000 projects and have helped over 700 clients.
We see these results through the websites we create and code and the inbound marketing plan we create, execute, and optimize constantly. Some companies we were proud to bring success to are:
- 98.5 The Sports Hub
- Artificial Ice Events
- Boxing for Fitness
We don’t just specialize in one type of industry, but rather a very broad scope of industries. This ranges from the food industry to the cyber security industry.
98.5 The Sports Hub
98.5 The Sports Hub is much more than a radio station. They reach nearly one million New Englanders every week. When 98.5 The Sports Hub of Boston got in touch with us, we offered a solution that is going to give them results and not just a pretty looking site, but something that converts. Working directly with Adam from the Sports Hub, we were able to work through a property discovery & planning phase, then move into the design/interface phase to come up with a clean and mobile first friendly layout. Creating packages for businesses to engage with and simple call to action next steps to get in touch. This website is built in a fully bootstrap friendly grid for optimal mobile performance along with a WordPress back-end CMS system for easy administration and updating.
We also worked with one of their top sales agents who was in need of our inbound marketing campaign services. So not only are we able to deliver success through web design and coding, but also through traditional inbound marketing methods.
Boxing for Fitness
With Boxing for Fitness, big goals, strong background and history within the industry and an amazing team and board of advisers. With Boxing for Fitness officially trademarked, they needed an impressive highly credible website interface design from the front-facing public pages to the back-end logged in dashboard user interface areas for their three types of users which are gyms, trainers and individuals. Focusing on a proper discovery, planning and design strategy phase, we had website credibility, according to Stanford University covered through high-end design. In addition to the looks/visual design, they needed a stable and scalable back-end and CMS Content Management System to support this build. The end result was a mobile/tablet/desktop bootstrap responsive friendly approach through a Progressive Web App development framework with browser push notifications, geolocation, registration, eCommerce, sign in, discounts for certain member types and more. In addition, as we helped them launch their new progressive web app, we also provided our video production services to create a docu-style brand video to help brand their story and connect with their audience as there are so many web apps out there nowadays with little or no branding, so we wanted to help set Boxing For Fitness apart from the pack and maximize their digital presence.
These are just a few instances where we have brought success to businesses, locally and nationally. When you partner with GoingClear Interactive, we make sure to keep you updated with our full game plan as well as inbound marketing optimizations we want to make in the future. To learn more about a list of companies we have helped reach success, you can visit our Results page.
At GoingClear, we also use multiple digital tools to keep our inbound marketing techniques always flowing. Follow us to our in-depth blog post, Inbound Marketing Tools & Their Uses to read more about them.
Packages Offered at Our Boston Inbound Marketing Agency
We offer three types of inbound marketing packages – Starter, Essentials, and Plus. Within each package, you get different benefits depending on your monthly spend. Before we jump into the packages, we first have to onboard our clients and set up their account.
Setup and Onboarding
Our inbound marketing setup and onboarding process typically takes the first 30 days. This provides the foundation to your post-setup inbound marketing plan. Some details of the setup and onboarding process include 1 project kickoff, 2 buyer persona development, keyword strategy, 2 content offers with one top of funnel and one middle of funnel. We also include landing page setups, 2 lead nurture workflows and more.
The Starter package for your monthly inbound marketing services includes key ingredients to help reach success. Some high level details of the Starter package include 1 custom blog post per month, 1 content offer with creation, landing page creation, workflow, and an email nurture campaign. We also include 20 social posts and 1 marketing email per month. GoingClear also manages and optimizes up to 12 pages of SEO content.
The Essentials package is a little more in depth with content creation and optimization. This package for your business comes with everything the Starter package includes and more. We offer 2 custom blog posts per month, 1 quarterly content offer with creation, landing page, workflow and email nurture campaign. We also create up to 40 social posts and 1 marketing email per month. In addition to that, GoingClear manages and optimizes up to 20 pages of SEO content.
The Plus package really sets your business up for success. This includes everything the Essentials package includes plus more. You can expect to see 3 custom blog posts per month, 1 quarterly content offer with creation, landing page, workflow and email nurture campaign. On top of that, we also create up to 60 social posts and 2 marketing email campaigns per month.
In addition to that, GoingClear manages and optimizes up to 30 pages of SEO content.
All of our packages include a quarterly review that we focus on your growth. But we just don’t want to keep you out of the loop for months at a time. We also offer monthly ROI reporting to make sure you are getting the most for your dollars. With all our daily, weekly, and monthly optimizations along with the creation of your content, we keep you updated every step of the way.
Depending on how and when you would like to be reported back on, we can make custom reports and a reporting schedule that fits your business’s requirements.
To learn more about our packages and pricing, please fill out the form on this page. We’ll get back to you as quickly as possible.
Includes custom blog posts, content offer with creation, landing page, workflow, email nurture campaign, and more along with social posts and email marketing.
Includes everything our Starter package comes with but with much more to help you achieve all the key ingredients for a successful inbound marketing campaign.
When you partner with our Boston inbound marketing agency, your brand will see success. Whether you are just starting fresh with a brand new strategy or are coming to us with a strategy already implemented throughout the online world, GoingClear Interactive will lead the way to a more favorable outcome for your business.
Our inbound marketing audit service can help you determine where your struggles are and where your strong suits are. Once we have a full audit and investigation done of your online presence, our team will analyze all the information to assure we step in the right direction right off the bat.
If you’re not sure which direction you want to head with your company and online presence, we can take a look at your options and make recommendations that will accommodate your needs.