One of the most important steps in making sure your website is optimized for search engines is to ensure that your schema markup is working properly. Schema markup tells search engines what your website is about, and helps them display your content in rich search results.

Unfortunately, schema markup can be tricky to implement, and even harder to debug. In this post, we’ll show you some helpful ways to verify that your schema markup is working as intended.

What is schema markup?

The code that describes your website’s content is known as Schema markup. It’s also called “structured data” and “rich snippets.”

When you use schema markup on your site, you’re essentially giving search engines more information about your material. This can help your website appear in higher search results and even improve its ranking.

There are many different types of schema markup, but some common examples include:

  • Article schema: This type of schema is used on articles, and can help your article show up in Google’s “Top Stories” carousel.
  • Product schema: This type of schema is used on product pages, and can help your product show up in Google Shopping results.
  • Local business schema: This type of schema is used on local business websites, and can help your business show up in Google Maps results.

Benefits

There are many benefits of adding schema markup to your website. Some of the most important benefits include:

  • Helping your content show up in rich search results: When you add schema markup to your content, you’re giving search engines additional information about your content. This can help your content show up in richer search results, like Google’s “Top Stories” carousel or Google Shopping results.
  • Helping your website rank higher in search results: In addition to helping your content show up in rich search results, schema markup can also help your website rank higher in search results. This is because schema markup can help search engines better understand your website’s content.
  • Increasing your website’s click-through rate: When your content shows up in rich search results, it is more likely to be clicked on by users. This can help increase the traffic to your website and can lead to more conversions.

Where do I start with schema markup?

If you’re new to schema markup, we recommend starting with our guide to getting started with schema markup. This guide will walk you through the basics of schema markup and will help you get started with adding schema to your website.

Once you’ve read through the guide, you should have a good understanding of what schema markup is, and how it can benefit your website. You should also have a good understanding of the different types of schema markup, and how to implement it on your website.

How can the B2B Industry benefit from the Schema Markup?

B2B companies can benefit from schema markup in many of the same ways that other companies can. Schema markup can help your website show up in rich search results, and can even help your site rank higher in search results. In addition, schema markup can help increase the click-through rate on your website.

One of the most important benefits of schema markup for B2B companies is that it can help you stand out from your competitors. With so many B2B companies competing for the same keywords, it’s important to find ways to differentiate your website. Schema markup can help you do just that.

Another benefit of schema markup for B2B companies is that it can help you target potential customers who are actively searching for products or services like yours. By adding schema markup to your website, you’re giving search engines additional information about your products and services. This can help your website show up in search results when potential customers are searching for products or services like yours.

Finally, schema markup can help you increase the click-through rate on your website. When your website shows up in rich search results, it is more likely to be clicked on by users. This can help increase the traffic to your website and can lead to more conversions.

If you’re a B2B company, schema markup can be a valuable tool for your website. By adding schema markup to your site, you can help your website show up in rich search results, rank higher in search results, and even increase the click-through rate for your site. If you’re looking for ways to improve your website’s visibility and traffic, schema markup is a great place to start.

What are the types of Schema Markup for B2B?

There are many different types of schema markup, but some of the most common types of schema markup for B2B companies include:

  • Product schema markup: Product schema markup is used to provide additional information about products on your website.
  • Service schema markup: Service schema markup is used to provide additional information about services on your website.
  • Location schema markup: Location schema markup is used to provide additional information about the location of your business.
  • Organization schema markup: Organization schema markup is used to provide additional information about your company.

Identifying schema markup errors for B2B

When you’re implementing schema markup on your website, it’s important to make sure that your code is error-free. One way to do this is to use the Google Structured Data Testing Tool. This tool allows you to enter your schema markup code and will check for any errors.

Another way to identify schema markup errors is to use the W3C Markup Validation Service. This service allows you to enter your website’s URL and will check for any markup errors.

Finally, you can also use the Schema.org structured data testing tool. This tool allows you to enter your schema markup code and will check for any errors.

Request a FREE business consultation!

If you’re looking to improve your website’s visibility and traffic, schema markup is a great place to start. GoingClear can help you implement schema markup on your site and ensure that your code is error-free. We also offer free business consultation to help you determine the best way to use schema markup for your business. Contact us today to learn more!