Digital Marketing Strategy for Beginners
It can be difficult to know what’s the perfect content strategy for B2B businesses. Should you be focused on SEO (Search Engine Optimization) or be more concerned about optimizing your website? Digital marketing plays an important role in marketing in general these days, and it should be given top priority.
For beginners, it can seem like there’s just too much to learn about. There are so many terms to get acquainted with and different elements that make up digital marketing.
With that in mind, this article aims to serve as an introduction to digital marketing that is easy to understand and easy to make the most of. Hopefully, after reading this article, you’ll be better prepared to build a killer digital marketing strategy that will be effective and successful without feeling overwhelmed.
Determine Your Business Goals
One of the most important things for content strategy for B2B businesses is knowing what the end goals are. Without a good understanding of what you want to achieve, there’s no way you’re going to get anything worthwhile done. You’ll also be better at tracking the success of your campaigns if your goals are clear.
So, the first step is determining your business goals. You should have a primary goal that you want to achieve with your marketing efforts and several minor goals you hope to achieve along the way.
Whether you’re hoping to bring in new leads, convert current prospects into customers, or create more brand awareness, make sure your goals are well-noted.
Build a Social Media Presence
Social media plays a big role in digital and B2B marketing, so it’s essential that you start building a strong social media presence as soon as possible. Your audience is likely spending a lot of time on social media, so being in the right place will help you succeed at grabbing their attention.
Social media platforms make it a lot easier to connect with your audience and get them to take notice of your brand.
You’ll also be able to build good relationships with your audience and launch marketing campaigns. Thus, a good social media presence is crucial for a successful digital marketing strategy.
Keep in mind that you shouldn’t be overeager and try to be active on all the available social media platforms. Instead, get to know your audience and learn where they spend their time. Focus on having a presence on the social media platforms that matter to your audience.
Optimize Your Website for Mobile
With roughly 6.64 billion people using smartphones today, you can’t afford to neglect mobile optimization while planning your digital marketing strategy. Since people spend about 90% of their online time on their phones, making your website look good on mobiles is essential.
There is a difference between how content and websites look on a laptop or PC and how they look on mobile devices. Often, the differences cause difficulties in seeing images, and text can look odd. It’s best to optimize your website so that visitors who view it from their mobile devices have a good experience.
A lot goes into mobile optimization, and it can take a while to get just right, but it’s definitely worth the time and effort.
Improve Your SEO Ranking
The importance of SEO rankings when it comes to content strategy for B2B cannot be stated enough. Getting indexed on Google cannot happen without good SEO strategies. If you want your website to be shown in the Google search engine results, you must impress Google’s algorithm, which is only achieved with good SEO.
At its core, SEO is about clever usage of keywords, using clear headlines, and optimizing your page metadata. But there is more that goes into SEO, and it’s a big beast to tackle.
You need to make sure your website URLs look good, your images need to have good alt text, and you need to have high-quality external links.
For the best results, you should have an in-house team that is focused on your SEO ranking and working on this element constantly.
Create Quality Content
One of the cornerstones of digital B2B marketing is high-quality content. If your content isn’t good enough to keep your audience entertained and interesting enough to make them want to come back for more, you need to up your game.
Search engines also love well-written, well-formatted content that is easy to digest and pleasing to view.
You should focus on creating as much content as you can, but don’t neglect the quality of your content to have more. Remember, you’re creating content for humans, not robots, so always try to keep your content engaging.
Although SEO should be in the back of your mind when creating content, don’t overuse keywords. Create content that is relevant to your audience, but don’t stuff all those keywords into the content in such a way that it’s no longer fun to read!
Utilize Digital Advertising
If your budget allows it, invest in a digital advertising campaign. Digital advertising can be any kind of advertising that is happening online. This includes display ads, audio ads, video ads, remarketing ads, and native ads. Ad campaigns on social media platforms can also be considered digital advertising and are a nice way to reach your audience.
Plan a Video Marketing Campaign
Video content is another big deal in B2B marketing, and it’s a very effective way to create awareness about your brand. Videos are engaging, attention-grabbing, and entertaining, so it’s no wonder any decent content strategy for B2B will focus on this strategy.
Get to know your audience so you can make videos that relate to them and make them want to know more about your brand and your products.
If you need expert help to get you started with your digital marketing strategy, the team at GoingClear is more than ready and happy to assist. We have years of experience in marketing, strategy, and design to help you build a brilliant content strategy for B2B marketing that will reap real rewards. Contact us today to get started!