Lock in Your 2025 Agile Marketing Strategy With These 5 Tips

The end of the year is an interesting time for those of us who work in the digital marketing industry. On the one hand, we may be looking forward to some much-needed time off. But on the other hand, we (along with our clients) tend to be thinking about the year that has passed and the goals we have for agile marketing strategy in the coming 12 months.

It’s a natural and predictable dynamic that always comes around this time of year. As you get a break from the day-to-day distractions of work, it gets easier to start thinking more strategically. You consider what’s gone right or wrong recently, as well as what you might be able to do to improve results and performance going forward.

With that in mind, today I want to share five tips you can use to make the most of agile marketing strategy in 2025 and beyond. In case you’re new to my company or need a refresher, agile marketing is a system that involves choosing short-term goals and focusing on them with 90-day “sprints” of activity. It’s a great way to stay locked in on the tasks that actually drive business growth.

Now that I can be sure we’re all on the same page, let’s look at what you can do to lock in your strategy for the coming 12 months.

Tip #1: Get Back to the Basics

The first step toward better agile marketing is to simply go back to the basics. That means revisiting your ideal customer profiles (or personas if you prefer that terminology) to make sure the intel you have on file is as accurate and detailed as it possibly can be.

It’s easy to assume you know all you need to about your buyers, but if you get these details wrong then nothing else you do will work. So, this is a good time to ensure that your information is accurate and current. It’s also a smart idea to think about your brand positioning and how that aligns with what you know about your target market. Are the two in sync?

It’s the mixture of the right message and the needs of a specific target market that make every B2B agile marketing campaign successful. Take the time to think about both.

Tip #2: Check Your Progress

Ask yourself: what went right or wrong over the past year? Were there some quarters that were better than others? Did you make progress on your goals or did all of your plans fall by the wayside? As a side note, setting big targets and then failing to make progress is extremely common (more on that in a moment).

Basically, you want to think about which campaigns worked and which ones didn’t. Why were they successful or unsuccessful? And, just for good measure, consider whether your competitors did anything that was noteworthy and how you might duplicate their success or avoid making the same blunders they did.

It’s hard to get where you’re going if you don’t know where you’ve been, or why you arrived there.

Tip #3: Focus on Something Doable

The essence of agile marketing strategy is beginning with the obvious and necessary. The reason we break things into 90-day blocks is because it keeps our steps actionable and doable. That doesn’t mean we start small, just that we begin with a very defined goal.

To look at this from the other side of things, if you can’t perfectly define what you want to accomplish in the next 90 days, then it’s highly likely that you won’t reach your target at all. You won’t know what you’re aiming for or which activities are going to move you in the right direction. That’s a prescription for failure.

Think about where you want your business to be in three months and then pick something that will make a difference and can actually be accomplished. That puts you in a position to start off on the right foot.

Tip #4: Execute on Your 90-Day Agile Marketing Strategy Sprint

Execution is key to any plan, of course. It doesn’t matter what you intend to do if you never take action. It’s amazing to think about how many great ideas and campaigns probably never got off the ground because they simply weren’t followed through with.

Generally, when companies fail at agile marketing it’s for one of two reasons. Either they haven’t actually defined the right 90-day target (as described above) or they don’t have the necessary skills to actually implement their plans. Common sense dictates that you won’t find success if you aren’t sure what to do.

That brings me to my final tip, which is possibly the most important one.

Tip #5: Avoid the One HUGE Mistake

Agile marketing isn’t complicated but it’s nearly impossible to pull off on your own. That’s partly because you might lack important pieces of expertise related to things like search engine optimization, social media marketing, or video production (as examples). It may also be because you lack the right background or experience to correctly choose your perfect 90-day goal.

So, I hope you’ll avoid the most common agile marketing blunder, which is trying to implement your plan alone. This entire process gets much, much easier when you have a committed team of B2B business growth specialists on your side. Then you can get help designing your campaigns, measuring the results, and then ensuring that you’re able to compound those improvements again and again with each successive sprint.

Agile marketing works, but only if you have the right planning, execution, and follow-through. The best way to ensure you’ll get all three is by having the right digital marketing partner working alongside you.

Want Help With B2B Agile Marketing?

If you want to ensure you get better results in 2025 than you did in the past year, then this is the perfect time to make a change. Learn more about our agile marketing support services and get in touch to schedule a call to see how we we can help.