GoingClear was hired to design and develop a B2B SaaS conversion-focused fresh new marketing website that would increase their website conversion rate as well as align with their recent brand refresh that they went through. With that as a target goal, all other elements fell into place from a clear website & digital strategy, UX planning, web design and UI, web development, content & messaging, along with an optimized WordPress CMS to allow for easy administration. Easy administration was a key aspect as well so that their marketing team could keep marketing, running campaigns, leveraging the website with minimal effort & spinning up new landing pages and flex pages with ease. In addition, we layered in HubSpot as the marketing automation software to support landing pages, forms, tracking, progressive fields, and more. B2B SEO was also an important element for this design & build project, preserving their current authority while focusing on new SEO pillars through the new build-out. Working closely with their VP of Marketing as the main POC, along with the CEO at different times, who attended some of the weekly project huddles, we delivered a successful website launch and continued to help support post-launch in website optimization & support. Plus, they were a great team to work and that always makes it a plus!
