When you wake up in the morning, what’s the first thing you do? Do you shower, make coffee, eat breakfast, and go to work? Or do you flip over to where your phone is plugged in and catch up on some social media before rolling out of bed? This blog post is all about when the best times to post on social media are, according to our Boston social media marketing agency.
From our social media experience, or marketing experience in general, GoingClear Interactive knows most people are active on their web or some type of digital channel from 9:00 A.M. to 12:00 P.M.
Although some audiences you may have created within your social media channels might have different sleep patterns, our Boston social media marketing company has noticed some great results in the early morning hours. It’s when people are just getting ready for the day ahead and might have the most energy to exert. Sometimes opening their social media apps or logging into their accounts on their work desktops get them ready and prepared for the day. We might not consider it, but social media offers a lot of news and daily updates that people check on a normal basis. It’s one of the reasons our Boston social media marketing agency takes advantage of posting during these early hours.
Sending out social media posts in the afternoon is another great strategic move you can make. GoingClear Interactive and its many clients see activity around the afternoon hours, when many people are taking their lunch break. Usually between 10:00 A.M. and 2:00 P.M. is when we see a large amount of activity. The amount of clicks or engagements on a social posting and the amount of views it gets is usually a lot greater than we would see in the evening or night time hours.
These numbers and data points we gather from the afternoon hours are very comparable to the numbers and data points we gather in the morning hours. It’s another time of the day where people get a burst of energy from eating a nice lunch and have some time to catch up on their social media.
Have you ever been up late at night and couldn’t sleep? Maybe you went on your social media and tried to see if anything new has popped up. Usually, you won’t see much, unless it’s breaking news.
Our Boston social media marketing agency doesn’t advise to post any content or updates on your social media business profile in the evening or going into the night. If you own a business or work for a company that works nights and are going after a custom audience that has a similar schedule, you might have greater results posting during those hours compared to the daytime, but it is generally not recommended by any marketing strategist. You might also think that posting at night will make your post appear to users on social media first thing in the morning. This is actually not true. In fact, your organic marketing post will be pushed down depending on how long ago you posted it, making it less visible to your average customer.
What about Weekdays Vs. Weekends?
If you were to think about what days you are most active on your desktop, computer, tablet, or mobile device, what would you say? Most people work a normal 9:00 A.M. to 5:00 P.M. job, do activities on the weekend, and start the work week over again. Do you find yourself more active without the internet during the weekdays compared to the weekend? What if it’s a rainy Saturday and you’re stuck in the house all day? Do you surf the web and social media for hours on end?
The questions can go on and on, but these are all questions you should be taking into consideration when scheduling your marketing tactics throughout social media. We might not think a lot of these questions have any play on your strategy, but the answers you discover could be shocking.
GoingClear Interactive has noticed many trends when it comes to online traffic during the weekdays versus during the weekends. Most companies or businesses will see a decrease in activity on Saturdays and Sundays. This is because most people are spending their time off their cellular devices or their work computers. Weekdays are particularly busy for increasing your brand awareness or site traffic because it’s when a majority of the population is already consumed in the digital world, whether it’s for work reasons or just a personal preference.
What Weekdays Are Better Than Others?
You might’ve not thought to consider what exact days are the best to show your social media posts. In fact, our Boston social media marketing agency has also seen trends with certain days, as well. Engagement in any type of marketing strategy has seen a positive and increased trend during Mondays, Tuesdays, and Wednesdays. Why? During the beginning of the week is when people are actually most productive online and in the digital space. During the end of the week, typically Thursdays and Fridays is when people are ready to relax, head into the weekend, and focus on themselves. A lot of people also take days off towards the end of the week either for vacations or call out sick to have a longer weekend to themselves. This is where social media marketing and other types of digital marketing can see a decrease in performance.
Although the performance isn’t that steep of a change during the weekdays, it’s still a noticeable change you should take note of.
There are many options to take into consideration when planning the perfect day and time to post your social media marketing posts. At GoingClear Interactive, we strive with even the littlest of factors you might have overlooked on your own. Besides, who really thought planning a date and time for a social media marketing strategy would play such a big part in your efforts? Our Boston social media marketing agency knows all the ins and outs of how to make the most of your strategy.