Kittredge Restaurant Equipment not only needed just a marketing friendly website to serve their customers, they needed a robust and API-driven friendly eCommerce application as well. For their eCommerce needs specifically, team GoingClear layered in data from both their custom and dated ERP system which was SunsoftERP(former TRX) as well as cross-referenced data to adjust pricing dynamically through AutoQuotes (by Revalize). Additionaly, not only displaying products, but we designed & developed a customized customer portal which has unique pricing and discounts along with markups and specific pricing per customer that while logged in views different pricing per product based on their customized tier. Also, there are recommended lists, favorite lists, custom import and export features with instant record updating and more. Their new website and web app are fully mobile, tablet, & desktop bootstrap framework friendly and come with lots of bells and whistles to ensure Kittredge’s customers & prospects have a delightful digital user experience. In addition, through CRO | Conversion Rate Optimization and ongoing website optimization, this website was continually optimized to ensure effective conversion paths for users with a focus on increasing conversion rates of key metrics being tracked.
