In 1991, Lee & Low Books began with a simple mission: to publish beautiful books about everyone, for everyone. Today, they are the largest and most trusted multicultural children’s book publisher in the United States and a leader in the movement for greater representation in publishing since its inception. Their family-run, independent, and certified 100% Minority Owned Business Enterprise (MBE) produces award-winning, high-quality books for every age. Their list includes leveled books for beginning readers, picture books, early chapter books, middle grade, and young adult books, and a wide selection of bilingual and Spanish language titles.
How GoingClear Helped
Lee and Low were searching for a unique web design agency with a combination of deep WordPress CMS development expertise, thoughtful, beautiful design, custom Zoho API integration experience, and experience developing everything within an eCommerce engine. We kicked off this project together after many thorough discovery and planning calls. Some of the primary goals were to enhance the user experience, refresh and redesign all pages, marketing and e-commerce pages, streamline the site navigation into one unified nav, and leverage the WooCommerce and Zoho API to feed the site. Within the WooCommerce and Zoho API, the goals were to dynamically display products, control inventory of both products and collections of products, manage inventory, process orders by card or PO, and have it all flow into Zoho, their source ERP system. In addition to those needs, accessibility was an important project goal, as well as capturing the overall essence and brand of Lee & Low through this newly refreshed web design. Thinking back, we had a great experience with the very knowledgeable team and staff at Lee & Low and are excited to continue to support & optimize their eCommerce website!