Turn Your Website into a Lead Machine
What is your website designed for? What purpose does it fulfill for your company?
These are questions that aren’t asked often enough. Or, they are issues briefly considered and then forgotten. You can prove this easily by simply looking around at all of the business websites out there – including many that cost a small fortune to develop – that don’t seem to serve any purpose other than being online brochures for the companies behind them.
In virtually every consultation we run, a new client (usually a business owner or executive) will tell us that they are considering upgrading their web presence because they want to generate more business. They want to see real bottom-line improvement. Everything else that comes after, in the form of search engine optimization plans or content strategies, as examples, springs from that desire for business growth. Learn and read more inside. the eBook!
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