At this point in the game, nearly everyone has heard of Google’s Local Pack, or at least encountered it. Google’s Local Pack is a search engine optimization tool that connects local customers with the businesses they want to engage with....

You don’t need to be an expert in all things marketing to understand the value of a digital strategy for your business. Your goal is to get loads of online traffic funneling toward your website because this is how leads...

Your ability to connect with your audience is paramount to the success of your business. When consumers are looking to gather information about your business, product or service, the first place they turn is their favorite search engine. So, if...

When Google was just a start-up back in September 1998, the company was processing 10,000 search queries on a daily basis. Less than 10 years later, Google was handling the same number of queries every second. Today, Google conducts more than...

If you’re an SEO or even just an avid reader, you’ve probably heard the phrase “content is king” at least a time or two. Believe it or not, Bill Gates is credited with coining the phrase content is king, which...

If you’re even remotely familiar with search engine optimization and everything it involves, then you probably realize how important it is to keep up with Google algorithm updates. Whether you focus on broad-based SEO or you concentrate your efforts on...