What is GoingClear talking about with the term, “PPCify?”  Basically, we want to deliver you qualified leads through digital marketing leveraging pay-per-click.  Get your brand name or key terms and phrases that are important to your business at the top...

One of the challenges of modern marketing is that things often grow and evolve at breakneck speed that the nuances and meanings of certain marketing practices, techniques, and strategies get lost in the chaos.  For example, you’ve probably heard that...

For years, the traditional digital marketing approach has always been: get more people to your site and do everything you can until they turn into customers. Sure, you’ll probably see some initial success with this strategy, but more often than...

Social media, mobile messengers, chat apps – the number of ways people can communicate with each other has certainly gone well beyond landlines. While it’s not the newest form of communication by any means, email is still a viable way...

Working in digital marketing is fun for a host of reasons, not the least of which is the language used within the vertical. SEO, SEM, sales funnel, long-tail keywords – the buzzwords digital marketers use just roll off the tongue,...

The online world is nothing short of a jungle. There are countless  businesses, all trying to elbow each other out of the way as they compete for the attention of a massive, but shared, audience. It’s tough to get an...

When you’ve invested blood, sweat, and tears into website design, you want it to perform on every level. A well-designed website should serve as a bridge between you and your audience – one that guides them along the customer journey...

In the world of business, the end goal is to connect with your target market and make a profit. Your business isn’t going to get far without a nice profit margin to keep in moving. So, you’re always looking for...

Pay per click ads are a highly effective way of getting targeted search engine users to engage with your business. PPC ads typically appeal to the digital consumer that’s most primed for conversion, so the more effort you put into...

At this point in the game, nearly everyone has heard of Google’s Local Pack, or at least encountered it. Google’s Local Pack is a search engine optimization tool that connects local customers with the businesses they want to engage with....