Digital Marketing

Why Choose a Professional Web Designer?

If you’re wondering why you should opt for a professional web design and website development provider, the answer is simple. And it’s so you don’t have to deal with creating a website for your business. Let’s face it. Even user-friendly...

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5 Reasons to Hire a Local Digital Marketing Agency

As a business owner, you have a lot on your plate regardless of whether you’re at the helm of a startup or an established brand. You have to worry about your supply chain. You’re constantly making sure your costs are...

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PPC & SEO: A Digital Marketer’s Toolkit

Do you work in digital marketing? If so, you better make sure your toolkit is fully packed with everything you need to compete in today’s connected marketplace. More specifically, you need to master PPC management and search engine optimization, including...

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Google’s First Page: By the Numbers

What do you do for a living? Do you work with Google Adwords because you’re in PPC management? Are you in charge of your company’s search engine optimization or Internet marketing? Or, are you responsible for all those things along...

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Why Every SMB Needs a Website in 2018

Did you know that as many as 97 percent of consumers search for products and services using the Internet? What does that mean for the owners of small and midsize businesses? It means you should get a website if you...

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Did You Know? We Are Google Analytics Certified!

We recently completed the Google Analytics Individual Qualification (IQ). Google Analytics is an analytics service offered by Google that tracks and reports website traffic. It’s the most widely used web analytics service on the Internet! The IQ is a demonstration of...

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New eBook Alert! Turn Your Website into a Lead Machine

We know it’s been awhile since you’ve seen an eBook from us here at GCI! But we are happy to announce and bring to you our newest eBook, Turn Your Website into a Lead Machine. It’s free to download so...

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Evergreen Content: A Content Marketer’s Best Friend

If you’re involved with content marketing, blogging, SEO or Internet marketing in any way, you’ve probably heard the term “evergreen content.” While the phrase may bring images of lush forests of green trees to mind, the term has nothing to...

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Digital Marketing Strategy & Lead Generation: Ensuring ROI from Digital

  In order to be successful in today’s connected business environment, it’s essential for companies across industries to have a solid plan in place for online marketing. Even if you don’t conduct business online, you still need to have an...

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7 Effective Strategies for Ranking in the Local Pack

Increasingly, consumers are using the Internet to find local businesses. This is particularly true when it comes to people searching for things on their mobile devices. If you own or manage a business, this is a positive trend because local...

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Understanding the Questions Your Audience Is Asking

Have you ever watched an interview and realized there was a huge disconnect between what an interviewer asked and the answer an interviewee rendered? While a question that seems disjointed from the resultant response may occasionally be chalked up to...

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Finding Your Audience on Social Media

When it comes to digital marketing, it can be difficult for small and midsize businesses to compete with their larger competitors, particularly if those larger competitors have been around longer than your business. While you may be investing money in...

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How Will Google’s Change to a Mobile-First Index Affect Organic Rankings?

It’s only natural to get nervous when Google prepares for a major algorithm update because even a minor change has the chance to influence where your website lands in search engine results pages. A small change may even require you...

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Calculating the ROI of Your New Website

Many business owners will agree that they want the things they spend money on to yield a positive return on their investment. While that obviously includes the investments they make in things like inventory, it should also include the money...

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Is Your Digital Strategy Holding You Back?

Many business owners understand the inherent value of having an online presence in today’s connected society. That’s why savvy entrepreneurs have set up a website, Facebook and LinkedIn pages, a Twitter stream, a blog and maybe even a YouTube channel...

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Is Traditional SEO Dead? How Content Marketing Has Changed the Industry

Things have changed a lot over the past 25 – 30 years. In 1992, there were approximately one million machines online. Now, more than 23.1 billion devices are connected to the Internet. By 2025, the number of devices that are...

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Does Your Website Design Align with Your Brand?

When it comes to branding, everything that represents your company in any way, shape or form matters. Your product packaging matters. Your letterhead matters. Your advertisements matter. As you would expect, your website matters, too. All of these things and...

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How Small Business Can Compete Against Larger Companies in PPC

Do you own or manage a small business? If so, you may be wondering how you can compete against larger companies and big brands. While you might be intimidated to try to compete against bigger rivals and established brands, you...

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Optimizing Your Content for Featured Snippets

When you stop to think about it, it’s obvious that the way people search the Internet has changed dramatically in recent times. With voice and mobile searches being increasingly common, search engines have had to adapt. As you’d expect, Google...

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7 Creative Ways to Generate Reviews

For many businesses across industries, online reviews are essential. Online reviews can influence where your website ranks in search results and they can have an impact on the links people choose to click. Just as importantly, e-commerce reviews can have...

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