Digital Marketing

7 Effective Strategies for Ranking in the Local Pack

Increasingly, consumers are using the Internet to find local businesses. This is particularly true when it comes to people searching for things on their mobile devices. If you own or manage a business, this is a positive trend because local...

KEEP READING

Understanding the Questions Your Audience Is Asking

Have you ever watched an interview and realized there was a huge disconnect between what an interviewer asked and the answer an interviewee rendered? While a question that seems disjointed from the resultant response may occasionally be chalked up to...

KEEP READING

Finding Your Audience on Social Media

When it comes to digital marketing, it can be difficult for small and midsize businesses to compete with their larger competitors, particularly if those larger competitors have been around longer than your business. While you may be investing money in...

KEEP READING

How Will Google’s Change to a Mobile-First Index Affect Organic Rankings?

It’s only natural to get nervous when Google prepares for a major algorithm update because even a minor change has the chance to influence where your website lands in search engine results pages. A small change may even require you...

KEEP READING

Calculating the ROI of Your New Website

Many business owners will agree that they want the things they spend money on to yield a positive return on their investment. While that obviously includes the investments they make in things like inventory, it should also include the money...

KEEP READING

Is Your Digital Strategy Holding You Back?

Many business owners understand the inherent value of having an online presence in today’s connected society. That’s why savvy entrepreneurs have set up a website, Facebook and LinkedIn pages, a Twitter stream, a blog and maybe even a YouTube channel...

KEEP READING

Is Traditional SEO Dead? How Content Marketing Has Changed the Industry

Things have changed a lot over the past 25 – 30 years. In 1992, there were approximately one million machines online. Now, more than 23.1 billion devices are connected to the Internet. By 2025, the number of devices that are...

KEEP READING

Does Your Website Design Align with Your Brand?

When it comes to branding, everything that represents your company in any way, shape or form matters. Your product packaging matters. Your letterhead matters. Your advertisements matter. As you would expect, your website matters, too. All of these things and...

KEEP READING

How Small Business Can Compete Against Larger Companies in PPC

Do you own or manage a small business? If so, you may be wondering how you can compete against larger companies and big brands. While you might be intimidated to try to compete against bigger rivals and established brands, you...

KEEP READING

Optimizing Your Content for Featured Snippets

When you stop to think about it, it’s obvious that the way people search the Internet has changed dramatically in recent times. With voice and mobile searches being increasingly common, search engines have had to adapt. As you’d expect, Google...

KEEP READING

7 Creative Ways to Generate Reviews

For many businesses across industries, online reviews are essential. Online reviews can influence where your website ranks in search results and they can have an impact on the links people choose to click. Just as importantly, e-commerce reviews can have...

KEEP READING

7 Ways to Make Your Website Stand Out

So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built,...

KEEP READING

Content Marketing: What Does It Mean for Your Business?

While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...

KEEP READING

Preparing Your Website for 2018: Top Trends to Watch

It’s hard to believe that fall is already upon us, isn’t it? For many, it’s equally difficult to accept that now is the time for you to start preparing your company’s website to capitalize on the trends that will be...

KEEP READING

The Growing Importance of Mobile Search

It was nearly 10 years ago that Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile Internet usage would exceed fixed usage by 2014. While that bold prediction turned heads back in 2008, Meeker clearly recognized a...

KEEP READING

Why Your Business Website Needs an SSL Certificate

Even if you don’t follow every twist and turn in the digital marketing world, you’ve probably heard the advice to add an SSL certificate to your business website. And, whether you realize it or not, you use SSL connections all...

KEEP READING

Infographic: 4 Common Ways to Get Web Design

  4 Common Ways to Get Web Design   Let’s assume for a moment that you’re thinking about getting a website for your new business or improving the one you already have. That seems like a fair guess to make...

KEEP READING

We’re Certified with Constant Contact! (Again!)

  For the second year in a row, GoingClear Interactive has completed Constant Contact’s 2017 – 2018 Certification Program! The certification program ensures that Solution Providers like GoingClear Interactive possess an in-depth knowledge of email marketing, best practices and Constant...

KEEP READING

4 Simple Tips to Beat Your Online Competitors for the Rest of 2017

With almost half the year behind us, business owners and executives are looking for new ways to get a leg up on their online competitors. While some will turn to SEO gimmicks and massive budget increases, the fact of the...

KEEP READING

New eBook Alert! Why Investing in Your Website Is a Decision That Pays

We love bringing you more and more content to get you excited about your new website and bring our knowledge of the web world to everyone! This month, we’re happy to introduce to you our newest eBook, Why Investing in...

KEEP READING
  • 1
  • 2