Digital Marketing May 15, 2020
3 Top WordPress Trends to Follow
Emerging out of a need for personal website publishing systems that go back as far as 2001, WordPress is one of the most powerful and most popular open-source platforms in use for publishing websites available to users today. How popular?...
Digital Marketing April 30, 2020
Best Practices for Maximizing Open Rates and Click-Through Rates
It’s hard to believe that we’re well on our way to the midpoint of 2020, and despite the technological advances that we’ve made in marketing and the absolute dominance of social media, that 93% of B2B marketers still rely on...
Digital Marketing April 15, 2020
What’s Hurting Your Site Speed – And How to Fix It!
There’s little in our digital lives more jarring than cruising along, happily scrolling through websites on our mobile device or desktop, skipping from link to link and then…the spinning circle that tells us “content is loading.” It might only be...
Digital Marketing February 26, 2020
To PPCify Or Not To PPCify?
What is GoingClear talking about with the term, “PPCify?” Basically, we want to deliver you qualified leads through digital marketing leveraging pay-per-click. Get your brand name or key terms and phrases that are important to your business at the top...
Digital Marketing January 30, 2020
What Are the Key Differences Between Lead Generation and Digital Marketing?
One of the challenges of modern marketing is that things often grow and evolve at breakneck speed that the nuances and meanings of certain marketing practices, techniques, and strategies get lost in the chaos. For example, you’ve probably heard that...
Development Circle January 15, 2020
5 Ways to Create an Effective Full-funnel Marketing Strategy
For years, the traditional digital marketing approach has always been: get more people to your site and do everything you can until they turn into customers. Sure, you’ll probably see some initial success with this strategy, but more often than...
Content Marketing December 30, 2019
How to Turn Your Email Marketing Strategy into Leads
Social media, mobile messengers, chat apps – the number of ways people can communicate with each other has certainly gone well beyond landlines. While it’s not the newest form of communication by any means, email is still a viable way...
Digital Marketing December 15, 2019
What is the Difference between a MQL and a SQL?
Working in digital marketing is fun for a host of reasons, not the least of which is the language used within the vertical. SEO, SEM, sales funnel, long-tail keywords – the buzzwords digital marketers use just roll off the tongue,...
Digital Marketing November 30, 2019
5 Best Practices for Optimizing Landing Pages
The online world is nothing short of a jungle. There are countless businesses, all trying to elbow each other out of the way as they compete for the attention of a massive, but shared, audience. It’s tough to get an...
Digital Marketing November 15, 2019
How Important Is Bounce Rate for Your Online Success?
When you’ve invested blood, sweat, and tears into website design, you want it to perform on every level. A well-designed website should serve as a bridge between you and your audience – one that guides them along the customer journey...