If you do any pay per click advertising, you probably already know that landing pages are an absolute must. Landing pages are necessary for pay per click campaigns to be successful. They’re also required if you want to track the...

If you’re even remotely familiar with search engine optimization and everything it involves, then you probably realize how important it is to keep up with Google algorithm updates. Whether you focus on broad-based SEO or you concentrate your efforts on...

If you’re wondering why you should opt for a professional web design and website development provider, the answer is simple. And it’s so you don’t have to deal with creating a website for your business. Let’s face it. Even user-friendly...

As a business owner, you have a lot on your plate regardless of whether you’re at the helm of a startup or an established brand. You have to worry about your supply chain. You’re constantly making sure your costs are...

Do you work in digital marketing? If so, you better make sure your toolkit is fully packed with everything you need to compete in today’s connected marketplace. More specifically, you need to master PPC management and search engine optimization, including...

What do you do for a living? Do you work with Google Adwords because you’re in PPC management? Are you in charge of your company’s search engine optimization or Internet marketing? Or, are you responsible for all those things along...

Did you know that as many as 97 percent of consumers search for products and services using the Internet? What does that mean for the owners of small and midsize businesses? It means you should get a website if you...

We recently completed the Google Analytics Individual Qualification (IQ). Google Analytics is an analytics service offered by Google that tracks and reports website traffic. It’s the most widely used web analytics service on the Internet! The IQ is a demonstration of...

We know it’s been awhile since you’ve seen an eBook from us here at GCI! But we are happy to announce and bring to you our newest eBook, Turn Your Website into a Lead Machine. It’s free to download so...

If you’re involved with content marketing, blogging, SEO or Internet marketing in any way, you’ve probably heard the term “evergreen content.” While the phrase may bring images of lush forests of green trees to mind, the term has nothing to...