For years, the traditional digital marketing approach has always been: get more people to your site and do everything you can until they turn into customers. Sure, you’ll probably see some initial success with this strategy, but more often than...

Social media, mobile messengers, chat apps – the number of ways people can communicate with each other has certainly gone well beyond landlines. While it’s not the newest form of communication by any means, email is still a viable way...

Working in digital marketing is fun for a host of reasons, not the least of which is the language used within the vertical. SEO, SEM, sales funnel, long-tail keywords – the buzzwords digital marketers use just roll off the tongue,...

The online world is nothing short of a jungle. There are countless  businesses, all trying to elbow each other out of the way as they compete for the attention of a massive, but shared, audience. It’s tough to get an...

When you’ve invested blood, sweat, and tears into website design, you want it to perform on every level. A well-designed website should serve as a bridge between you and your audience – one that guides them along the customer journey...

In the world of business, the end goal is to connect with your target market and make a profit. Your business isn’t going to get far without a nice profit margin to keep in moving. So, you’re always looking for...

Pay per click ads are a highly effective way of getting targeted search engine users to engage with your business. PPC ads typically appeal to the digital consumer that’s most primed for conversion, so the more effort you put into...

At this point in the game, nearly everyone has heard of Google’s Local Pack, or at least encountered it. Google’s Local Pack is a search engine optimization tool that connects local customers with the businesses they want to engage with....

Times change. It’s something we all know, but sometimes have a hard time adapting to. For businesses, knowing when and how to evolve their branding strategy is important for staying relevant and attracting the modern consumer. Even if the persona...

You don’t need to be an expert in all things marketing to understand the value of a digital strategy for your business. Your goal is to get loads of online traffic funneling toward your website because this is how leads...