Did you know that as many as 97 percent of consumers search for products and services using the Internet? What does that mean for the owners of small and midsize businesses? It means you should get a website if you...

We recently completed the Google Analytics Individual Qualification (IQ). Google Analytics is an analytics service offered by Google that tracks and reports website traffic. It’s the most widely used web analytics service on the Internet! The IQ is a demonstration of...

We know it’s been awhile since you’ve seen an eBook from us here at GCI! But we are happy to announce and bring to you our newest eBook, Turn Your Website into a Lead Machine. It’s free to download so...

If you’re involved with content marketing, blogging, SEO or Internet marketing in any way, you’ve probably heard the term “evergreen content.” While the phrase may bring images of lush forests of green trees to mind, the term has nothing to...

In order to be successful in today’s connected business environment, it’s essential for companies across industries to have a solid plan in place for online marketing. Even if you don’t conduct business online, you still need to have an Internet...

Increasingly, consumers are using the Internet to find local businesses. This is particularly true when it comes to people searching for things on their mobile devices. If you own or manage a business, this is a positive trend because local...

Have you ever watched an interview and realized there was a huge disconnect between what an interviewer asked and the answer an interviewee rendered? While a question that seems disjointed from the resultant response may occasionally be chalked up to...

When it comes to digital marketing, it can be difficult for small and midsize businesses to compete with their larger competitors, particularly if those larger competitors have been around longer than your business. While you may be investing money in...

It’s only natural to get nervous when Google prepares for a major algorithm update because even a minor change has the chance to influence where your website lands in search engine results pages. A small change may even require you...

Many business owners will agree that they want the things they spend money on to yield a positive return on their investment. While that obviously includes the investments they make in things like inventory, it should also include the money...

Many business owners understand the inherent value of having an online presence in today’s connected society. That’s why savvy entrepreneurs have set up a website, Facebook and LinkedIn pages, a Twitter stream, a blog and maybe even a YouTube channel...

Things have changed a lot over the past 25 – 30 years. In 1992, there were approximately one million machines online. Now, more than 23.1 billion devices are connected to the Internet. By 2025, the number of devices that are...

When it comes to branding, everything that represents your company in any way, shape or form matters. Your product packaging matters. Your letterhead matters. Your advertisements matter. As you would expect, your website matters, too. All of these things and...

Do you own or manage a small business? If so, you may be wondering how you can compete against larger companies and big brands. While you might be intimidated to try to compete against bigger rivals and established brands, you...

When you stop to think about it, it’s obvious that the way people search the Internet has changed dramatically in recent times. With voice and mobile searches being increasingly common, search engines have had to adapt. As you’d expect, Google...

For many businesses across industries, online reviews are essential. Online reviews can influence where your website ranks in search results and they can have an impact on the links people choose to click. Just as importantly, e-commerce reviews can have...

So, you just paid someone for creating a website for your business. Now, your website is one less thing you need to worry about, right? While many business owners may think so, they’re wrong. Just because your website is built,...

While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...

It’s hard to believe that fall is already upon us, isn’t it? For many, it’s equally difficult to accept that now is the time for you to start preparing your company’s website to capitalize on the trends that will be...

It was nearly 10 years ago that Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile Internet usage would exceed fixed usage by 2014. While that bold prediction turned heads back in 2008, Meeker clearly recognized a...