What is B2B Marketing? B2B marketing is the marketing of products or services to other businesses or organizations. B2B marketing can be used to market anything from software and hardware to professional services, raw materials and other products & services...

Digital presence is the foundation of business success. It’s becoming more and more difficult for companies to attract relevant site visitors without effective digital marketing efforts like SEO, PPC advertising, social media marketing (SMM), etc. That’s why B2B online marketers...

Email marketing tactics have evolved alongside search to be a vital part of the purchase journey, especially in seeking to convert B2B leads into clients. Maintaining this line of contact involves achieving the delicate balance of “just enough” contact to...

The concept of a sales funnel was first defined in 1898 by American advertising visionary Elmo Lewis, who codified the formal theory on the mechanisms of personal selling by studying the mechanisms of his top-performing salespeople in the life insurance...

New year, new goals. Welcome to 2022. Is your B2B website providing you a return on your investment? Is your search ranking encouraging new visitors to click through and spend time on your company site? What percentage of those new...

No matter what you call it, Google Ads (also known as Google Adsense, Ads, or Adwords) can be a powerful part of your B2B PPC strategy if you know how to use it to your advantage or partner with a...

Though many B2C marketers have shifted their efforts to social media, email marketing for B2B businesses is still an important and effective tool for a variety of reasons. For your campaign to meet B2B email benchmarks, it is crucial to...

If you aren’t a sales and marketing professional, you may have only recently started hearing the term marketing collateral being tossed out at meetings. There is no reason to be intimidated–the term simply refers to the materials used for sales...

If you work for a company providing products and services in the B2B space it’s difficult to avoid a seemingly endless influx of reports, statistics, and spreadsheets. If you’ve ever felt your eyes glaze over while scrolling through the latest...

If your company is in the B2B space, then you already know that your website is the main way you reach out to potential clients and stay in touch with current clients. The constantly evolving algorithms that determine your placement...