For years, the traditional digital marketing approach has always been: get more people to your site and do everything you can until they turn into customers. Sure, you’ll probably see some initial success with this strategy, but more often than...

Whether you work in WordPress development exclusively or you use other platforms for website development, it’s essential for you to be intimately familiar with the customer journey. Why is that the case? Because understanding the customer journey can enable you...

It’s only natural to get nervous when Google prepares for a major algorithm update because even a minor change has the chance to influence where your website lands in search engine results pages. A small change may even require you...

In today’s business environment, it’s crucial for your digital assets to engage your customers. And this certainly is the case when it comes to your website. It doesn’t matter if you write an awesome article or you sell the very...

It was nearly 10 years ago that Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, predicted that mobile Internet usage would exceed fixed usage by 2014. While that bold prediction turned heads back in 2008, Meeker clearly recognized a...

Even if you don’t follow every twist and turn in the digital marketing world, you’ve probably heard the advice to add an SSL certificate to your business website. And, whether you realize it or not, you use SSL connections all...

You Deserve a Great Website. Here’s What You Need. Every business owner or executive wants a great website… but what exactly makes a website great in the first place? This is an important question to ask and one that you...

  Web development is like anything else in the world: you generally get what you pay for.   Lots of business people ignore this bit of common sense when searching for custom web programming and will gladly hire the cheapest...

  What’s the Difference Between Web Design and Web Development?   A lot of business owners and marketers confuse web design and web development… which is no surprise because many creative teams use the terms interchangeably. So what’s the distinction,...