How Is Video Used in B2B Marketing?

B2B video marketing is a fantastic way for B2B companies to promote services and products in interesting ways that attract their audiences. Additionally, videos offer great engagement opportunities and can help make your brand memorable and stand out amongst your competition.

These days, many people actually prefer video content and video marketing, so creating the right kind of content can have greater marketing results.

How Is Video Used in B2B Marketing?

B2B marketing isn’t the same as B2C marketing, so the mainstream ideas for good videos won’t really work for B2B companies. As such, you need to focus on the right kind of video content. 

For B2B marketing, you should focus more on making a connection with your specific audience, which isn’t the general public. Your videos should be more targeted, and when you get that part down, you’ll be overflowing with creative ideas!

Why Is Video Important for B2B?

For a B2B company, B2B video production can achieve many goals with great efficiency. Videos can encourage social sharing so your company gets noticed by the right people, while SEO is improved, conversions are boosted, and sales increase.

Good video content is also great at building trust with your audience and educating them on your products or services.

Best B2B Video Marketing Tactics:

Note that the following tactics are in no particular order, use any of them that appeal most to you. Otherwise, you can use all of them!

Personalized Videos

Personalized videos give you the chance to create targeted advertising for your audience.

Virtual Event Promotion

Virtual events are the way of the future and your videos can help promote your unique events.

Audience Engagement

Engaging with your audience through video marketing can get really amazing results.

Videos With a Cause

Making videos with a cause will help you create a deeper and more emotional bond with your audience.

Influencer Marketing

Influencers can hold a lot of sway, and creating videos with their collaboration can get your brand noticed by a whole new audience.

Interactive Video

Interactive videos are amazing for engagement and offer unique opportunities to really connect with your audience.

Creative Content

There is a lot of video content on the internet, you need to be quite creative with your own content. Use unique animation and other new technologies to make your content stand out.

What Are the Best Practices for Video Marketing?

There are best practices to keep in mind when creating B2B video content, and sticking to them will help ensure your marketing is effective.

Remember Your Purpose

You need a clear goal for your video content and you shouldn’t stray too far from it.

Tell a Story

Any video content should tell a story—yours should tell your brand’s story.

Evoke Emotional Responses

To truly hit home with your video content, make sure you can get emotional reactions from your audience.

Keep It Simple

Don’t overthink your content too much—you shouldn’t confuse your audience or make things obscure for them.

Start Using B2B Video Marketing to Convert Customers

Now you know how to approach good B2B video marketing and how to make sure you make the most of all the opportunities. The ball is in your hand, and it’s up to you to create content that will resonate with your audience.

Connect with GoingClear & advance your digital growth!

If you’re not using videos by now, you’ve probably realized that it’s time to get started with some stellar B2B video production. To make this process as easy as possible while showing true results, you should team up with a team of experts who know how to nail B2B video marketing.

Contact GoingClear today to find out how we can help you get started with building a fantastic video marketing campaign that can engage your audience!