B2B Social Media Marketing Trends 2023
Welcome to the B2B social media marketing world, where fiery trends blaze across the digital landscape, lighting the path to success for savvy businesses. Join us as we discuss the ever-evolving realm of social media strategies and B2B marketing trends.
In this article, we’ll look at the top B2B social media marketing trends shaping the landscape in 2023 as well as how to create a clever B2B marketing strategy. These trends hold the key to unlocking new heights of engagement, conversion, and growth, so let’s get right into it, shall we?
What Is B2B Social Media Marketing?
B2B social media marketing is all about using social media platforms to market and promote services or products to other businesses. As such, your approach needs to be different from typical social media marketing strategies.
B2B Social Media Marketing Trends for 2023
Now, let’s check out the two top trends to keep an eye out for in 2023.
B2B (Micro) Influencer Marketing
One of the most consistent B2B marketing strategies on social media has to be micro-influencer marketing. Instead of partnering with major names in the influencer industry, working with content creators who have a smaller audience has seen better results. This is mostly because the B2B market puts more value on brand values and reputation than popularity.
Social Is the New Search Engine
Interestingly, social media have become a search engine where people look for brands and have become easier to market to. Social media platforms like TikTok and Instagram are starting to replace traditional search engines, increasing the need for companies to be socially active, especially on social media platforms where their audience spends a lot of time.
How to Create a B2B Social Media Marketing Strategy
Now that we’ve covered the top B2B marketing trends to take seriously in 2023, let’s take a brief look at how to create your own awesome strategy.
Understand Your Audience
It’s crucial that you know and understand your unique audience so you can determine what content will resonate best with them. Give your audience what they truly need and care about and your marketing strategies will be highly effective.
Find a New Angle
If your content doesn’t interest your audience, they’re not going to stick around for very long. As such, you need to find new and fresh ways to attract and engage with potential clients. This is why you need to understand your audience so well. Know what makes them tick and you’re already half-way there. Don’t just copy previous marketing strategies (though you should learn from them), come up with new ideas.
Focus on Specific Platforms
Rather than spreading yourself thin and reaching a wider but unfocused audience, narrow down the social media platforms you use for marketing to just a few. Again, knowing your audience and where they like to spend their time comes in useful. Go where your ‘people’ are and you’ll have better marketing results.
B2B marketing can be tough to get right, especially social media marketing. But that doesn’t mean you can’t create a fantastic strategy that takes all your marketing efforts to the next level.
All you need is a guiding hand and that’s where GoingClear comes in. Our team of experts would happily help your business come up with clear and effective strategies that suit your business’s unique needs. Reach out to GoingClear today so we can start planning how to turn your marketing ideas into full-fledged strategies!