There are tons of social media sites in the digital space, some maybe you haven’t even heard of. At GoingClear Interactive, we know the best ones that you should be marketing on.
All businesses or companies usually have a LinkedIn page, but is it the right one for your brand? LinkedIn is a little different from a normal social media channel and some might not even consider it “social.” But it’s great for businesses or companies that are more B2B (Business to Business) since it’s primarily used to connect with other brands, coworkers, employees, companies, and so forth. LinkedIn is one of the best platforms to market your products or services on if you are primarily B2B. Basically, if your business follows a B2B model or something similar, you can target consumers based on job titles or related roles.
With LinkedIn having over 300 million active users, it is a very powerful tool to take advantage of. If you want to promote a service or brand on LinkedIn, simply write a post, post a picture or video with it, and send it out to the LinkedIn world.
It’s one of the top used social media platforms in the world. GoingClear Interactive loves to utilize the services that Facebook has to offer, especially for marketers. Facebook is great for staying in touch with family and friends, but it’s also a vital way to stay connected with your customers, prospects, and even company fans. With Facebook you’re allowed to build a business page which you can post updates, videos, images, or really any type of content either organically or paid. This is a great platform to track how well or poorly your marketing efforts may be and where there could be room for improvement.
Any type of brand can create a business profile, which is why it’s such a great social media channel to use. When you create a Facebook business profile, you have no limit on how many followers you can have, compared to a traditional Facebook profile that has a cap of 5,000 followers. Afterall, this social media channel has over 2 billion daily active users so why would you want to miss out on that?
Twitter is one of the older social media channels, but it still has over 300 million monthly active user statistics. It’s a great social media platform for those on the go who want updates fast.
Twitter is also a great channel that is similar to Facebook in the aspect of staying connected with people, but in a much shorter way. What we mean by this is that there is a character maximum that you cannot exceed when making a post. You also can’t exceed more than four images per post. Although it has some slight restrictions, it has some qualities that are slightly different than other social media platforms. You can use hashtags (the # symbol) in front of any word or phrase that acts sort of like a keyword you would use in a traditional search engine marketing campaign. This is unlike other traditional social media channels, whereas with hashtags on Twitter you can reach new people instantly. When someone goes to search the hashtag, you will appear. Depending on how relevant or irrelevant you are for that trending hashtag depends on where you will appear in the page.
Overall, Twitter is great for quick, short real-time updates, as it’s more of a fast moving social media channel compared to others.
Instagram is a social media channel that is all about pictures and videos. It’s very popular and almost as popular as Facebook, but only has 500 million active daily users. Wait, only 500 million? GoingClear wants to show you how you can take advantage of the millions of users in your current or brand new social media marketing strategy.
This is a great platform if you have a brand that is more visual than others. You are able to post up to ten photos right in the Instagram feed itself or even make a short story that will appear at the top of the channel for all your followers to view.
It also has some synced features with Facebook, since it is owned by the same person, Mark Zuckerberg. This makes it easier to keep your social posts synchronized between the platforms. When your posts are similar in content between different platforms, it shows your followers organization of the business internally.
We bet you didn’t know how much social media could differ between the channels. When it comes to marketing, each channel has its pros and cons. It’s finding the right balance of channels that will be most beneficial and efficient for your brand. Larger companies might utilize a business profile on each platform, whereas smaller more local businesses might only want to update their followers on Facebook and Twitter. GoingClear Interactive can certainly help determine which platforms you would benefit from most.