Introducing Our Latest eBook!

March 06, 2017 in Digital Marketing

We’re excited to introduce to you our newest eBook, The 2017 Guide to Small Business Web Design and Internet Marketing. The digital world is constantly changing and it’s important that companies adapt to what works on the web. This eBook is a 10-point guide that will show you how you can take advantage of proven and affordable online marketing and web techniques that will help improve your bottom line.

To give you an idea of what our new eBook will cover, here’s an exclusive sneak peek at the first point in the eBook:

Strategy #1:
Give Your Website a Job

If I could fill a room with hundreds of business owners or marketing executives, and ask them how many thought a company needed a good website, nearly every hand would go up. But if I asked a simple follow-up question – “Why?” – probably fewer than half could give a good answer.

In 2017 “having an online presence” has come to mean something like “always eat your vegetables.” Business people know it’s a good idea, and that it affects the health of their business, but they can’t always describe the science behind it.

You might be thinking to yourself that this is a silly notion. You may know, as most of the people I meet do, that the purpose of a website is to attract sales. That’s a good answer, but an incomplete one. It misses some of the other important roles a website can fill, and isn’t nearly specific enough.

When you’re trying to “increase sales,” it’s difficult to decide which activities you should pursue. Search engine optimization and social media marketing are the most popular and important, for example, but what percentage of business owners could tell you precisely how a better Google ranking or a strong Facebook following will turn into a healthier bottom line?

If you want to succeed in today’s digital world, and to make your website a profitable part of your company, it’s important to have clearly defined goals and objectives. Your website needs to have a job, and you need to know what that job is. Then, you can create the kind of layout and user experience needed to achieve those goals.

With that in mind, I want to use this short chapter to take a look at what specifically you can do to zero in on the purpose of your website. Then, you can be sure it’s well-designed for the job.

Want to download your own copy of this resourceful eBook? Click here to get your copy today!

Do you need help with your web design or Internet marketing? Are you a small business whose current website needs updating? Give us a call at (617) 649-7200, fill out our Request a Quote form or email us to see how GoingClear Interactive can help you!

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