Most of us are familiar with the “You Are Here” sign in a mall directory. It helps orient you so you can figure out where you need to go via the shortest route possible. Information architecture does just that for your website. GoingClear develops sitemaps that detail what information is tucked in where.
We help conduct an information architecture audit to make sure your website has a clear navigation route and optimal calls to action placed at just the right points. Remember, an effective website is structured so that users can be guided through the sales funnel as they go from simply curious buyers to more committed ones. Small and large websites can benefit from these essential information architecture strategies to make sure your landing pages and website are doing the heavy lifting as efficiently as possible.