Digital Marketing

Paid Search Advertising

Optimize through Digital Advertising

Paid Search or Pay Per Click (PPC) is a model of digital advertising in which advertisers pay a fee every time one of their ads is clicked. Search engine advertising and social media advertising are the most popular forms of PPC. PPC advertising yields outstanding results. This is because PPC campaigns zero in on potential and existing customers based on their behaviors and interests.

We can help you tailor a strong digital marketing plan to attract just the right customers. We then devise ads and campaigns that include both search engines and social media portals to draw these customers in through your sales funnel. We also help to continuously refine your PPC campaign and regularly run analytics that shows precisely which ones are getting the results you need and which might need tweaking. This means the most efficient spend for your PPC dollars.

Want to see how we, as a Boston PPC company can help you win through Paid Search?

Nurture more with Retargeting

Target Consumers Based on Previous Online Actions

Out of sight is usually out of mind for most consumers. But retargeting flips that equation on its head. Getting customers to convert is not always easy but retargeting helps keep your business top of mind for the ones most receptive to your message. Retargeting is based on your customer’s previous online interactions and can help you figure out just who would be likely to buy. A customer shopping for boots for example, might be more open to checking out the boots you sell or the socks that go with those boots. Our custom retargeting campaigns are especially good at capturing traffic that wanders and reroutes customers back to your to your website pushing them down your funnel hopefully to a sale or conversion whatever that conversion may be defined as for your digital business model.

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