Out of sight is usually out of mind for most buyers. But retargeting flips that equation on its head. Getting customers to convert is not always easy but retargeting helps keep your business top of mind for the ones most receptive to your message. Retargeting is based on your customer’s previous online interactions and can help you figure out just who would be likely to buy. A buyer researching software for example, might be more open to scheduling a demo about the software a few days later when they have more time to continue and can be captured through retargeting.
Our retargeting campaigns are especially good at capturing traffic that wandered away and reroutes those prospective buyers back to your website guiding them down your funnel into hopefully a SQL status or at the least one level further down your marketing & sales funnel.