Strong content has the power to resonate with your audience, build loyalty and drive them to action. Having a documented content strategy allows you to leverage the full power of content marketing more efficiently and without having to reinvent the wheel every time. Further, content marketers who have a strategy are more effective and less challenged with all aspects of content marketing. A detailed strategy ensures cohesiveness across channels, it ensures your content is targeting the right messages and the right customers and it specifies objective metrics so you can gauge if you are hitting important milestones. Content marketing is also highly cost-effective. Some reports estimate that it costs 62 percent less than traditional marketing with three times the return on investment. Need help creating your content strategy? GoingClear will help generate a roadmap that helps you reach, engage and influence your target audience.