MobileCape

The Cape Cod Guidebooks

CHALLENGE

What They Needed

Cape Cod's leading guidebooks are combining websites, with one dynamic new internet portal, reachable at MobileCape.com. MobileCape.com will be heavily promoted on the covers and within the pages of both guidebooks,encouraging readers to quickl...
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solution

How We Helped

  • Discovery & Planning of Internet Goals
  • Branding Enhancement
  • Internet Strategy
  • Functional Specifications Documentation
  • Site Architecture + Sitemap
  • Project Management
  • ...
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SERVICES

What We Provided

HIGHLIGHTS

Screenshots

Challenge Details

What They Needed

Cape Cod's leading guidebooks are combining websites, with one dynamic new internet portal, reachable at MobileCape.com. MobileCape.com will be heavily promoted on the covers and within the pages of both guidebooks,encouraging readers to quickly connect with advertisers on their IPhone, Blackberry or other mobiledevice. Every guidebook advertiser owns their unique interactive listing at MobileCape.com. Each listing contains a 50-word description and "touch screen" buttons to:

ÔÇó instantly dial the listing owner's phone number

ÔÇó instantly jump to the listing owner's website

ÔÇó instantly show google GPS mapping/directions to the listing owner's location

More than 95 million US residents paid for mobile web services from their cell phones last year --roughly 1 out of every 3 people, according to Nielson Research. Remarkably, mobile web usesplits 48%/52% between users under/over the age of 35 with nearly as many 55+ users as teenagers.

MobileCape.com utilizes cutting-edge technology to extend the reach of traditional print advertis-ing quite literally in to the hands of tens of thousands of visitors expected on Cape Cod this season.

MobileCape.com Announcement Brochure

Solution Details

How We Helped

  • Discovery & Planning of Internet Goals
  • Branding Enhancement
  • Internet Strategy
  • Functional Specifications Documentation
  • Site Architecture + Sitemap
  • Project Management
  • Custom Web Development
  • Complete Mobile branded website with consistent design and a user-friendly navigation.
  • Custom Back-End Web Administrator
  • CMS Portal for Front-End Web Pages + Mobile Web Pages
  • Custom Advertiser Listing Module with Standard Listings + Enhanced Listings
  • Google AdSense Integration
  • Social Media Shortcut Link Integration
  • And much more..

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