What’s the Difference Between Web Design and Web Development?
A lot of business owners and marketers confuse web design and web development… which is no surprise because many creative teams use the terms interchangeably. So what’s the distinction, and why does it matter?
The easy answer is that web design involves the things you see, while web development involves the things you want your website to do. If design is the paint, then development is the engine.
This distinction is incredibly important because even the very best-looking website in the world is useless if it doesn’t help you meet the objectives you set for your business. Often, custom web development – which can help with marketing, automation, and customer service – is the key to earning a higher return on investment from your website.
The bottom line is this: you should never settle for a team that just does web design. Web development goes hand-in-hand, but is definitely important enough to be considered on its own.