With practically every business having at least some sort of presence online, it’s become easy for customers to get better acquainted with businesses without doing anything more than spending some time exploring their website or social media feeds. On one...

If you’re an SEO or even just an avid reader, you’ve probably heard the phrase “content is king” at least a time or two. Believe it or not, Bill Gates is credited with coining the phrase content is king, which...

While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...