If you’re an SEO or even just an avid reader, you’ve probably heard the phrase “content is king” at least a time or two. Believe it or not, Bill Gates is credited with coining the phrase content is king, which...

While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...