In the last few years, the use of video in marketing strategies has grown tremendously. Social media marketing has become largely video-based. Your company needs to have a video marketing strategy that drives traffic to your social media accounts and...

When it comes to digital marketing, content is king. While there is still a market for ads selling products or services, modern consumers prefer something more authentic. However, while content marketing is valuable in the B2C space, it’s far more...

Marketing collateral, in simple terms, is the collection of material that tells your clients and leads who your company is and what it does. There are endless types of digital marketing collateral, and deciding where to focus business efforts and...

Content marketing refers to the practice of creating, curating, publishing, and distributing content for a specific target audience. This marketing method, while comprising many moving parts, has become the top-tier methodology for generating leads and increasing brand authority. By fostering...

Inbound marketing relies on targeted content creation to draw in customers that fit the profile of a typical desired client. A successful inbound marketing strategy attracts and guides customers through your sales funnel via devices like social media posts, email...

Though many business-to-consumer marketing strategies currently focus almost solely on social media messaging and advertisements, B2B buyers still prefer email campaigns for many reasons. Building a strong email marketing strategy allows your firm to meet buyers where they are and...

No matter what you call it, Google Ads (also known as Google Adsense, Ads, or Adwords) can be a powerful part of your B2B PPC strategy if you know how to use it to your advantage or partner with a...

Though many B2C marketers have shifted their efforts to social media, email marketing for B2B businesses is still an important and effective tool for a variety of reasons. For your campaign to meet B2B email benchmarks, it is crucial to...

In the B2B space, securing interest from potential clients and converting that interest into purchases often involves a longer journey than has been established for B2C concerns. For that reason, the design of your B2B company web app must follow...

If you aren’t a sales and marketing professional, you may have only recently started hearing the term marketing collateral being tossed out at meetings. There is no reason to be intimidated–the term simply refers to the materials used for sales...