Marketing content creators have always had a challenging relationship with search engines. Even the best writers are constantly challenged by the ever-evolving search algorithms and methods for assessing website content quality. A major shift in the last few years has...

When you look at social media platforms and the impact they have on consumer behavior, it almost sounds too good to be true. Where else will a marketer find platforms where potentially 50% of the world population could see their...

While your internal sales team is crucial to converting leads into sales, and your service team is vital for maintaining ongoing relationships with clients, it’s really the foundations that your marketing team lays through inbound marketing campaigns that are the...

Content Marketing and Inbound Marketing are similar in nature where they both rely heavily on content. Where they differ is that essentially, content marketing is just one piece of inbound marketing. Content marketing alone cannot take full advantage of what...

Social media, mobile messengers, chat apps – the number of ways people can communicate with each other has certainly gone well beyond landlines. While it’s not the newest form of communication by any means, email is still a viable way...

With practically every business having at least some sort of presence online, it’s become easy for customers to get better acquainted with businesses without doing anything more than spending some time exploring their website or social media feeds. On one...

If you’re an SEO or even just an avid reader, you’ve probably heard the phrase “content is king” at least a time or two. Believe it or not, Bill Gates is credited with coining the phrase content is king, which...

While you may be familiar with the term, you, like many others, may be unclear what content marketing entails. The Content Marketing Institute defines content marketing as follows: “…a marketing technique of creating and distributing valuable, relevant and consistent content...