Fabreeka

Global B2B Manufacturing Website Redesign with HubSpot Integration

Overlay Border

About Fabreeka

Industry

Fabreeka brings over 100 years of competence and experience in shock control and vibration isolation. Headquartered in Stoughton, MA, and operating globally with offices in Germany, the UK, Taiwan, China, and Korea, Fabreeka is a leading supplier of high-quality products coupled with first-class service thanks to its many years of experience and great strength for innovative solutions. The development into an important role in the history of vibration isolation emerged early. Godfathers of this success were two international capacities that already had an excellent reputation at the time of Fabreeka’s incorporation in the year 1918.

GoingClear partnered with the Fabreeka marketing team to redesign and develop their new B2B website. Prior to this new site, they had a dated website that had a difficult-to-manage WordPress admin interface and non-mobile-friendly optimized pages. In addition to setting a fresh new design system for their new website and working through custom internal pages for the most high-impact pages, we also created custom search and filtering options for users, as well as a clear backend structure to manage dynamic content and pages that relate to other website elements, such as product documents and collateral.  Outside of those core website features, the project also involved delivering a multilingual website that used English as the primary language, but also offered simplified Chinese, French Canadian, and German language translations. Did we mention this new website had to be fully designed and developed within 5.5 weeks for an important internal marketing initiative they had planned? The project was on track, delivered on time, and the team at Fabreeka was impressive, consistently providing timely feedback and holding ad hoc meetings for review sessions as needed to meet milestone dates. Overall, it was a pleasure to work with the marketing team at Fabreeka and we look forward to supporting their ongoing website optimization needs.